ideeli is a flash sale based online retailer based in New York City
Founded in 2006, its $77M in revenue in 2010 led Inc. to rank it as the fastest growing company in the United States for 2011. In August 2012 it is expected to occupy the entire 45th floor of the New York Times Building. It has raised $70M in venture capital funding.
ideeli's business model is based on acquiring excess or sample merchandise and selling it quickly at very steep discounts to their members. Sales typically last less than 48 hours. To keep up with the turn over, ideeli operates their own photography studio to roll over their digital catalog every day.
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