Zapak.com is a privately held, online gaming portal, with browser games in India (services provided Globally), promoted by the Anil Dhirubhai Ambani Group's subsidiary company Reliance Big Entertainment. Launched in 2006, the site provides a very large collection of casual games, including some famous games like Bejeweledfrom PopCap Games[1] & Diner Dash from PlayFirst.[2] They claim to host the largest collection of online casual games, compared to any gaming website in India and are also among the top 50 portals according to Alexaratings. This gaming site is meant for all kids and teenagers between the age of 8–25 years.
The Anil Dhirubhai Ambani Group's Reliance Big Entertainment got the idea of a mass gaming website when its designers noticed the Internet boom in Chinasince 2001. The number of Chinese people using wireless rose phenomenally to about 85 million.
This ongoing surge also meant that China saw a huge increase in the number of gamers. About 200,000 Internet cafes opened up.
Reliance Big Entertainment brought [3]this gaming Revolution to India in 2006. In its way, India had "walked the path of the Chinese". The number of Indian mobile phone users was near 90 million in 2005 and about 105,000 Internet cafes. So, to cash in on India's developing and booming gaming industry, Reliance Big Entertainment launched Zapak.com in November 2006.
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